Outline
Why this analysis is necessary??
What data we used?? (Sample of 21850 observations)
- Producers: General Mills, Kelloggs, Post
- Sale Revenue=(Price*Units)
- In Store Promotion
- Advertising Volume
- No bias [use the centrality of numeric data (Median Revenue)]
Recommendations
- Best Strategy: combining advertising and promotion together
- If promotion only(discount rate under 42%)
- If giving advertising only: small ads overall, or medium ads on toasted, small ads for cinnamon toast and regular flavor, no ads on cocoa